Dolphin Publications, publisher of Techzine.nl and Techzine.eu, announced today that it is acquiring ICT Magazine from DNU Media. The strategic acquisition adds an extra dimension to Dolphin Publications’ portfolio. It can now respond even better to the needs in the market for knowledge and insights about the IT market.
With Techzine.nl and Techzine.eu, Dolphin Publications has two titles that are known worldwide for the quality and depth they offer. IT vendors appreciate the stories that appear on them. So do the IT professionals and decision-makers who know how to find Techzine in large numbers.
Still, Dolphin Publications’ offering was not yet complete. After all, IT decisions do not only have a technical component. Choosing a specific solution or product is also a business decision these days. On that side of organizations, other issues play a role than on the IT side.
Techzine and ICT Magazine together bring the whole story
With the strategic acquisition of ICT Magazine (at the moment only available in Dutch), Dolphin Publications will now also flesh out the business side of IT. The acquisition is an important step in completing Dolphin Publications’ vision to cover all facets of the IT market. For technical depth on IT solutions there is Techzine (available in Dutch and English). For in-depth stories on the impact of IT on the rest of the organization visitors can go to ICT Magazine.
With this acquisition, Dolphin Publications’ portfolio can appeal to everyone involved with IT within organizations. This is expected to increase the collective reach of the portfolio. For suppliers of IT services and solutions, this offers new interesting opportunities. They can now turn to Dolphin Publications as a one-stop shop to reach all the departments, verticals and personas they want to reach.
ICT Magazine will undergo a transition in the coming period. It will be equipped with the “Techzine-DNA” that is so well known in the market. “The Techzine-DNA means that quality always wins. That applies to the people we work with, the stories we create and the image to the market we strive for,” sums up Sander Almekinders, co-owner of Dolphin Publications.
After the acquisition: from two to five titles
Once the acquisition of ICT Magazine is fully completed, plans will begin to roll out with this title. Within the first month, Techzine’s recent redesign has also already been rolled out on ICT Magazine’s website.
In addition, ICT Magazine will also make its appearance in Belgium. There are opportunities across the border for an IT title that deals primarily with the business implications of IT. Since the whole story needs to be told there as well, this also means that Techzine’s Flemish readers can visit Techzine.be from then on. We are working hard to set up these websites. We expect to launch them within a few weeks.
Besides the two pairs of websites for the Netherlands and Belgium, the successful English-language website Techzine.eu will of course continue to exist. With that title, Dolphin Publications has also made an impact worldwide in recent years. So it will certainly continue with that.
DNU Media founder Geerhard Ellens will remain involved in ICT Magazine, as well as the other titles of Dolphin Publications, as an external advisor until at least the end of 2024.
Ellens: “Over the past 15 years, ICT Magazine has proven to be a reliable source of independent IT industry information for managers and directors. I am convinced that Dolphin Publications will take ICT Magazine to the next level, giving IT vendors even more powerful opportunities to reach key decision makers and influencers in the Netherlands and Belgium with high-quality content.”