Everything there is to find on tag: customer data platform.
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Formula 1 uses Salesforce to improve fan experience and sustainability
Last weekend, Formula 1 visited Zandvoort again. It seemed almost impossible that the Netherlands would retur...
Adobe announces availability of B2B Edition of Adobe Real-time CDP
Major brands partner with Adobe to deliver personalized customer experiences in a world without third-party c...
Adobe is expanding its customer data platform to be used in B2B sales
A Customer Data Platform (CDP) is a relatively new concept. At present, it has only been used to gather data ...
SAP’s customer data platform drives engagements from identity data
The enterprise software giant promises to expand the world of CDP.
SAP, the Walldorf, Germany based leader...
Twilio to acquire Segment’s customer data platform
The acquisition will provides businesses a unified customer view to better understand customers and engage mo...
Adobe makes Customer Data Platform governance tools available
On Wednesday, Adobe announced that its data governance tools in the Customer Data Platform, are now generally...